For over three-quarters of a century men's tennis in Japan has played out like a kabuki tragedy, filled with decades of barren results, embarrassments and even a suicide. Although Kei Nishikori was beaten 6-3 6-3 6-3 by Marin Cilic in Monday's final, his riveting run at the U.S. Open has brought new life to a dormant sport in his homeland. Like so many of Japan's sporting greats, Nishikori's path to stardom led to the United States, where his raw ability was refined and he developed into a top-10 player. With no English but plenty of big dreams, Nishikori was 14 when he left his hometown of Matsue on Japan's west coast for the United States in the hope of becoming an elite player. Like so many others with similar aspirations, Nishikori beat a path to Bollettieri Academy in Bradenton, Florida, a tennis factory that has manufactured great champions such as Andre Agassi and Maria Sharapova. On the academy's website Nishikori now features at the top of a list of illustrious alumni that also includes grand slam winners Serena Williams, Venus Williams, Martina Hingis, Monica Seles and Jim Courier. It was here where Nishikori was given the Project 45 nickname. In the Open Era no Japanese man had climbed higher than 46 in the world rankings and Nishikori's original goal, long since reached, was to top Shuzo Matsuoka's modest achievement. The excitement surrounding Nishikori's rise is in stark contrast to the fall of Japan's last great men's player Jiro Satho, who reached five grand slam semi-finals before committing suicide in 1934 by jumping over the side of a ship as he travelled to a Davis Cup tie. Nishikori went one better than Satho to become the first Asian man to reach a grand slam final by pushing aside some of the game's greatest champions and biggest names at Flushing Meadows. But the road the 24-year-old counter-puncher travelled was as much about will as skill. To reach the final, Nishikori ground out five-set victories over fifth seed Milos Raonic and third seed Stan Wawrinka before dismissing world number one Novak Djokovic in a sweltering Arthur Ashe Stadium showdown. Even before the final, he had made the U.S. Open record books by playing in the joint latest finishing match ever when he wrapped up his fourth round encounter with Raonic at 2:26 a.m. (0626 GMT). That Nishikori would display such grit and deep determination was not out of character. TERRIER-LIKE INSTINCTS His American coach Michael Chang, a former grand slam champion, survived on similar terrier-like instincts. Nishikori's trademark leaping forehands are reminiscent of a young French Open champion Chang, who has urged his student to be ever more aggressive. "It's been working well," said Nishikori, who now calls Bradenton home. "He is working me very hard and a lot of practice on the court and change a couple things to my tennis. "A little more aggressive than before and stepping more in. "He's also helping me mentally. Very strong mental he was. "He's telling me a lot of things, to stay focused in the match and never get frustrated too much and always pump up yourself." While Nishikori has won just five ATP Tour titles, including two this season, he is already among the sport's top earners. Before the U.S. Open, Nishikori trailed only the "Big Four" of Roger Federer, Rafa Nadal, Novak Djokovic and Andy Murray by pulling in an estimated income of $11 million, according to Forbes. The bulk of that comes from endorsements from a nation obsessed with soccer, baseball and golf. A number of Japanese men have found fame and fortune away from their homeland but never before on the tennis court. Baseball players like New York Yankees outfielder Ichiro Suzuki and former slugger and World Series most valuable player Hideki Matsui are as recognisable in the United States as Derek Jeter and LeBron James. Golfers Isao Aoki and Hideki Matsuyama shot to fame with PGA Tour wins, while soccer players like Hidetoshi Nakata and Shinji Kagawa have found success on European soccer pitches. "I used to play soccer a lot same time as tennis," said Nishikori. "I know it's big sports, baseball and soccer. Golf, too. But I'm happy to get bigger in tennis. "I hope more kids start playing tennis. I mean, it doesn't matter if it's tennis but sports can help you and the economy and bring some good news too. "It's always exciting to play. "It's a little bit different to than U.S. in Japan. U.S. has a lot of respect for the sports, but not as much in Japan. "I hope I can make a little bit difference." (Editing by Frank Pingue/Nick Mulvenney). Florida State University benched Heisman Trophy-winning quarterback Jameis Winston on Wednesday for the first half of Saturday's game against Clemson after he shouted obscenities in the student union plaza, for which he later apologized. Winston jumped atop a table in the student union courtyard on Tuesday and shouted an obscene sexual phrase that was promptly circulated on social media by several students. "I just want to apologize to the university, to my coaches and to my teammates," Winston told reporters on Wednesday at a hastily called news conference. "That was a selfish act and that's not how you do things around here," he said. "It eats me alive that I did something like that. I can't carry myself that way." The move by the university's athletic officials comes as the National Football League is struggling with mounting criticism over its handling of several cases of domestic violence and other abuse by professional players. Winston, 20, has been involved in a series of off-field incidents in recent months. In December, Winston was cleared by a Florida state attorney of possible sexual assault charges after authorities determined there was insufficient evidence to charge him. In April, Winston was issued a civil citation for shoplifting $32.72 worth of crab legs and crawfish from a Florida grocery store. FSU interim President Garnett Stokes and Athletics Director Stan Wilcox issued a terse statement about Winston's latest scrape. "As the university's most visible ambassadors, student-athletes at Florida State are expected to uphold at all times high standards of integrity and behavior that reflect well upon themselves, their families, coaches, teammates, the Department of Athletics at Florida State University," said the statement. "Student-athletes are expected to act in a way that reflects dignity and respect for others," it added. Winston, one of only two freshmen to win college football's prestigious Heisman Trophy, led Florida State to the national championship in January. He passed for more than 4,000 yards and the team finished the season undefeated with a 14-0 record. (Reporting by Bill Cotterell; Editing by Bill Trott and Mohammad Zargham).